Former Adidas marketing exec Nicole Vollebregt joined Women’s Sports Network as interim CMO. Vollebregt, who also is Founder & co-CEO of the consultancy We Are On Purpose, will oversee ad sales, marketing, media buying and programming strategy. Women’s Sports Network also […]
Media Coverage: With the exception of the quadrennial World Cup, media time spent with women’s sports on newscasts and cable networks has been at a minimal accounting for under 10% of total coverage. A majority of telecasts have […]
FAST Studios’ Women’s Sports Network Advisory Board Chair Carol Stiff joined Spectrum News LA on Equal Pay Day to discuss inequity in sports and how the Women’s Sports Network will provide an opportunity for female athletes to finally receive the coverage […]
by Jill SchwartzMarch 11, 2022 Dedicated women’s sports streaming channel talking to multiple providers ahead of launch. The Women’s Sports Network, the new dedicated 24-hour streaming channel for women’s sport, is targeting future rights deals for major […]
Olympian Allyson Felix, USTA Executive Stacey Allaster also among board additions Women in Sports and Events Chair and President Kathleen Francis is among the newest additions to the board of advisors for the Women’s Sports Network, a free streaming channel […]
Posted inNews How the Women’s Sports Network intends to cover female athletes “through a new lens” by Jill SchwartzMarch 8, 2022 Female athletes are set to have a US channel exclusively dedicated to them. Ahead of International Women’s […]
FAST Studios, the Los Angeles-based venture studio creating the next generation of premium media brands, today announced a strategic partnership to launch a new free ad-supported streaming TV (FAST) channel called Racing America. The channel serves as […]
Free, ad-supported streaming channel is the first of its kind dedicated to the untapped and under-served world of women’s sports Leagues, industry luminaries and talent already embracing new channel which will start streaming in 2022, the 50th […]
Women make up 40% of sports participants but only about 4% of day-to-do sports media. Women’s Sports Network aims to fill that gap with a plan to launch the service on free, advertiser-supported, streaming TV — not […]
– Game on. To state the obvious: It’s not easy to be female pro athlete. Not only do you have to compete with the most athletically gifted women of your generation—you also have to prove that you […]
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