FAST Studios’ Women’s Sports Network, the groundbreaking, first-of-its-kind 24/7 network dedicated to women’s sports, announces its new and exclusive partnership with the National Women’s Soccer League (NWSL), becoming an Official FAST (free ad-supported TV) media partner of the League for non-live match content. The NWSL aims to utilize the Women’s Sports Network’s platform to further drive viewership, spotlight players, and extend brand partner opportunities through interviews, features, long-form storytelling, and a signature weekly highlight show called VERSUS. The two brands come together to increase access, representation, and visibility for women in sports, closing the gap in media coverage for these phenomenal athletes and giving sports fans around the world deeper connections.
As part of the partnership, the Women’s Sports Network will show NWSL highlights and player interviews on the network’s signature daily studio show GAME ON. The Women’s Sports Network will produce a weekly half-hour NWSL highlight show called VERSUS, showcasing plays of the week. As part of the larger NWSL programming effort, the Women’s Sports Network will recontextualize the very best games of prior seasons with new commentary from the players. GAME ON will additionally broadcast live pre-match shows from this year’s NWSL playoffs and championship games. The Women’s Sports Network encourages fans to stay tuned for a sweepstakes for the Championship.
“The Women’s Sports Network offers a platform for female athletes to amplify their voice on a women’s only network, elevating their presence across the sports industry to bring innovative change to women’s sports,” said Stuart McLean, CEO of FAST Studios and a pioneer in the FAST channel space. “The ability to provide a dedicated platform for women’s sports, that can be accessed without having to fight for airtime, is a true innovation. This also gives the stories behind these female athletes the proper space for celebration.”
GAME ON is the Women’s Sports Network signature breakout daily studio show that is powered by female voices that celebrate women’s sports for the modern fan. From the latest sports news and hottest topic to the most current in sports-adjacent pop culture, GAME ON has its finger on the pulse of the trend’s viewers crave.
“As we continue to expand NWSL’s viewership, the Women’s Sports Network’s platform will allow us to more broadly stream the success of our league on a platform dedicated to driving women’s sports forward,” said NWSL Chief Revenue Officer Mitch Poll. “The Women’s Sports Network has seen tremendous growth and attention since launching in 2022 which offers our fans and brand partners the opportunity to dive deeper into the story of our players and reach our audience in a more impactful way.”
The Women’s Sports Network original programming for the NWSL builds on successful series for other league partners like the World According to Sage, featuring Hall of Fame surfer Sage Erickson with the World Surf League, Grip It and Rip It with Ladies Professional Golf Association featuring Brittany Lincicome with the LPGA, in addition to the live broadcasts from the Women’s Football Association, Athletes Unlimited, and the NCAA Women of the Year Awards.
