For Women’s Sports, the Media Buys are Becoming a Big Deal

For Women’s Sports, the Media Buys are Becoming a Big Deal

A big money year for women’s sports in 2022

Ally’s deal with Disney follows a successful year for women’s sports on the media front, with sponsorship deals growing 20% year-over-year, according to sports and entertainment intelligence platform SponsorUnited. In addition, the first-ever network to focus on female athletes, the Women’s Sports Network, launched this past fall and female college athletes have expanded their ability to secure NIL deals.

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