The Women’s Sports Network (WSN), a free ad-supported streaming television (FAST) channel operating out of the US, has named Carol Stiff as president and Raquel Braun as chief business officer.

Stiff, who spent more than 30 years at ESPN, where she worked as vice present of women’s sports programming and acquisitions, had been serving as the chair of the WSN’s board of advisors. She will now oversee the direction and continued expansion of the network, content development, and manage key league and athlete relationships.

Braun, a former EA Sports and Fox Sports executive, will lead on the network’s business strategy and operations, as well as league and distribution partnerships.

The new leadership has been put in place ahead of WSN’s first anniversary next month. Launched by Fast Studios, a Los Angeles-based content studio founded in 2020, WSN is the first 24/7 platform dedicated exclusively to female athletes. The channel is available in 95 million homes and has seen viewership increase by 40 per cent to two million hours viewed since launch. Its partners include the Women’s National Basketball Association (WNBA), the Ladies Professional Golf Association (LPGA) and the National Women’s Soccer League (NWSL).

“Women’s sports are in the midst of a shining moment, breaking records across numerous fronts,” said Stiff. “From the dynamic participation of girls and women to thriving live audiences at sporting events, surging viewership figures, the emergence of new professional leagues, league expansions, soaring franchise valuations, and increased investments and promotions, it’s evident that women’s sports have become a thriving business.

“As the saying goes ‘If you build it, they will come.’ Join us at the Women’s Sports Network as we ride this wave of progress, carrying the momentum forward and build a network for everyone to witness.”

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