Women make up 40% of sports participants but only about 4% of day-to-do sports media. Women’s Sports Network aims to fill that gap with a plan to launch the service on free, advertiser-supported, streaming TV — not cable, reports the Los Angeles Times. Women’s Sports Network will partner with several prominent organizations, including the Ladies Professional Golf Assn., U.S. Ski and Snowboard, and World Surf League, which have agreed to provide content to the venture. Women’s Sports Network will also feature a SportsCenter-style sports news show with female anchors. “For far too long, we have been off to the side,” Carol Stiff, a former ESPN executive who’s an advisor to the Women’s Sports Network. “We have fabulous athletes who work as hard as the male counterpart. And, finally, we have an outlet for all of these women’s stories and competitions. It’s just time.”
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