Sophie is a dynamic, senior, global leader with broad and deep proven experience in sports, entertainment, media and technology. Throughout her career she has been at the forefront of globalizing and innovating sports and entertainment properties. Most recently she was CEO of the World Surf League (WSL) and previously in leadership, commercial and marketing roles at the National Basketball Association (NBA), the Women’s Tennis Association (WTA), the Rugby Football Union (RFU), the PGA European Tour, Adidas and the global sports marketing & entertainment agency CSM. Sophie is a member of the WSL Advisory Board and business partner for Tersa. She also currently advises Racquet Publishing, LOVB, MIXhalo, Pamos, round21, West 10th, Sportable, Egoli and McKinsey, is a mentor for Techstars and a Member of the Board of Governors for the International Tennis Hall of Fame.