Carol Stiff is the president of Stiff Sports Media Consulting, LLC, where she consults with brands and companies looking to get behind women’s sports. She is a 30+ year veteran of ESPN and Women’s Basketball Hall of Fame inductee credited with advancing the growth of women’s sports at the collegiate and professional level and was responsible for the acquisition and programming of a variety of sports including NCAA women’s basketball, various NCAA Men’s & Women’s championships, WNBA, and professional softball across multiple ESPN properties. She also served as Vice President of content integration for espnW, integrating women’s sports across ESPN platforms.